7 Statistics That Will Change Your Perspective on Digital Marketing


I recently met with a new client to discuss her business goals and "ideal" audience. Her response short and sweet - older people. That's it... I was able to figure out that their current typical buyers are 55+ but they are looking to gain some interest from younger buyers, say 30 and up. Like many business owners, she was a bit skeptical of the "new-age" advertising outlets.

Currently, this particular business is spending most of their budget on local newspaper ads. They asked me to make a clear case with recent statistics to illustrate why they should move some of their marketing/ad efforts from newspaper & radio, to the Internet. Challenge accepted. This was a fun one, so I wanted to share my findings. Enjoy!

1. "Google gets over 100 billion searches a month."

(Mashable, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Relative to: ORGANIC SEARCH ENGINE OPTIMIZATION (SEO)

2. "64.6% of people click on Google ads when they are looking to buy an item online."

(WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Relative to: GOOGLE ADWORDS (Pay-Per-Click Advertising - PPC)

3. "72% of consumers who did a local search visited a store within five miles."

(WordStream, 2016) (Source: https://www.hubspot.com/marketing-statistics)

Relative to: LOCAL SEARCH ENGINE OPTIMIZATION (SEO)

4. "51% of smartphone users have discovered a new company or product when conducting a search on their smartphone."

(Google, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Relative to: MOBILE SEARCH PRESENCE

5. "More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan."